What you'll find here
I share what I've tested, measured, and learned—not what I think sounds good. Real numbers from Cathedral Studios, 500 Startups, and client work.
Eastern philosophy blended with Western startup culture. How to build businesses that enhance humanity while achieving sustainable growth.
I write about burnout, failure, and the dark side of hustle culture. No toxic positivity. No "crushing it" nonsense. Just real talk about building.
I write to bridge that gap—sharing frameworks you can use Monday morning, grounded in philosophy that helps you think long-term. Journey over destination, always.
Featured articles
Start here—my most popular essays on growth, AI, and conscious entrepreneurship.
Medieval cathedral builders knew they wouldn't see the finished building. They built anyway. This essay explores what it means to build something that outlasts you—and why that mindset changes everything about how you approach startups.
Read on Substack →How we launched Cathedral Studios to 40,000 wishlists in 48 hours using Steam's algorithm, community-driven tactics, and systematic preparation. No paid ads. No viral stunts. Just evidence-based growth hacking. Complete tactical breakdown included.
Read on Substack →I almost died chasing growth the wrong way. This essay shares what I learned about sustainable performance, energy management, and why "crushing it" culture is literally killing founders. The personal story I wish I'd read before burning out.
Read on Substack →Everyone talks about AI. Few actually implement it effectively. This tactical guide shows how we built a GPT-powered localization system for Cathedral Studios that saved weeks of work and got us to 30+ languages. Complete prompts and workflows included.
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I write weekly about growth, AI, and conscious entrepreneurship. No marketing BS, no growth hacks, no hustle culture—just honest thinking about building businesses.
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Topics I explore
80/20 principle, evidence-based strategies, systems over heroics
Practical workflows, prompt engineering, human-centered design
Values-aligned building, sustainable performance, long-term thinking
Platform-specific strategies, community building, systematic preparation
Investor relationships, narrative crafting, maintaining values
Strengths-based hiring, culture design, remote team management
North Star metrics, leading indicators, cutting vanity metrics
Energy management, sustainable performance, hustle culture critique
Journey over destination, cathedrals vs casinos, long-term mindset
Want more than just articles?
If you're looking for hands-on help building your startup—explore my consulting services, speaking, and workshops.