Cut through the AI hype
•"AI will replace all your employees"
•Implementing AI for the sake of AI
•Generic prompts and shallow integrations
•Losing human touch in customer interactions
•Complex systems that break constantly
•AI enhances humans, doesn't replace them
•Start with high-leverage use cases
•Simple systems that compound over time
•Maintain your authentic brand voice
•Workflows you actually use daily
My approach: I experiment with AI tools daily. For Cathedral, I built a GPT-powered localization system that saved weeks of work and got us to 30+ languages.
But I didn't implement AI because it's trendy. I used it because it solved a real, expensive problem. That's the difference between AI theater and practical transformation.
High-leverage AI use cases
Start where AI has the highest ROI—and expand from there.
Generate first drafts, outlines, and variations—but always with your voice. AI handles the blank page problem, you handle the editorial judgment.
- →Blog post outlines & drafts
- →Social media content calendars
- →Email sequences & newsletters
I localized Cathedral Studios to 30+ languages using GPT. Not perfect translation—contextual adaptation that maintains tone and intent.
- →Product localization systems
- →Marketing material translation
- →Cultural context adaptation
Turn one piece of content into many. Long-form to short-form, video to blog, podcast to Twitter threads. Maximum leverage from every idea.
- →Video → blog posts & clips
- →Podcast → show notes & threads
- →Long-form → multiple formats
Personalize content for different audiences, personas, and contexts. Maintain the core message, adapt the delivery.
- →Audience-specific messaging
- →Dynamic email personalization
- →Landing page variants
The AI transformation process
Opportunity Assessment
We map your current workflows and identify high-leverage AI opportunities. Not everything needs AI— we focus on where it'll have the biggest impact relative to implementation effort.
Strategic Roadmap
We prioritize use cases based on ROI, complexity, and strategic importance. Start with quick wins to build momentum, then tackle more complex implementations.
MVP Implementation
We build the simplest version that works. No complex infrastructure, no over-engineering. Simple systems you can actually maintain and iterate on.
Team Training
Your team needs to own this. We train them not just on tools, but on AI thinking— how to prompt effectively, when to use AI, and when human judgment is essential.
Measure & Iterate
We track metrics that matter: time saved, quality improvements, revenue impact. Then iterate based on real usage data. AI transformation is continuous, not a one-time project.
Investment options
- ✓Workflow analysis & mapping
- ✓High-leverage use case identification
- ✓Prioritized roadmap with ROI estimates
- ✓Tool recommendations
Best for: Understanding AI opportunities
- ✓Complete implementation of 1-2 high-impact use cases
- ✓Weekly strategy & implementation sessions
- ✓Team training & documentation
- ✓Email/Slack support
Best for: Implementing specific AI workflows
- ✓Ongoing AI strategy & implementation
- ✓2 sessions per month
- ✓Unlimited messaging access
- ✓Continuous optimization
Best for: Ongoing AI transformation
Ready to turn AI hype into practical leverage?
Let's identify your highest-ROI AI opportunities and implement systems that actually work.
30 minutes • No pressure • Just honest conversation