I fell for AI hype too
Then I started tracking what actually moved the needle versus what just felt impressive.
One of my clients, Mystery Makers, was drowning in booking requests. Customers wanted to know availability for specific dates, group sizes, and experience types, all at once. The traditional route: hire more staff, train them, hope they don't burn out.
I built them a custom AI chatbot. It now handles 80% of booking inquiries automatically, checking real-time availability and answering questions in their brand voice. That freed their team to focus on the experiences themselves.
That's practical AI: solving expensive problems, not chasing novelty. The difference isn't the technology. It's knowing which problems are worth solving.
•Implementing AI because it's trendy
•Generic prompts that produce generic output
•Complex systems that break constantly
•Losing the human touch that customers love
•AI that enhances humans, doesn't replace them
•Simple systems that compound over time
•Workflows you actually use daily
•Your authentic voice, just at scale
Where AI actually delivers
These are the use cases I've seen work across dozens of companies. Not every one will fit your situation, and that's something we'd figure out together.
Generate first drafts, outlines, and variations, but always with your voice. AI handles the blank page problem, you handle the editorial judgment.
- →Blog post outlines & drafts
- →Social media content calendars
- →Email sequences & newsletters
I localized Cathedral Studios to 30+ languages using GPT. Not perfect translation, but contextual adaptation that maintains tone and intent.
- →Product localization systems
- →Marketing material translation
- →Cultural context adaptation
Turn one piece of content into many. Long-form to short-form, video to blog, podcast to Twitter threads. Maximum leverage from every idea.
- →Video → blog posts & clips
- →Podcast → show notes & threads
- →Long-form → multiple formats
Personalize content for different audiences, personas, and contexts. Maintain the core message, adapt the delivery.
- →Audience-specific messaging
- →Dynamic email personalization
- →Landing page variants
How I work
Full disclosure: AI moves so fast that I'm learning alongside you. But that's also why I can help. I'm deep in this every day, separating signal from noise.
Opportunity Assessment
I'll map your current workflows and identify where AI could actually help. Not everything needs AI. I focus on where it'll have the biggest impact relative to implementation effort.
Strategic Roadmap
I'll prioritize use cases based on ROI, complexity, and strategic importance. Start with quick wins to build momentum, then tackle more complex implementations.
MVP Implementation
I'll build the simplest version that works. No complex infrastructure, no over-engineering. Simple systems you can actually maintain and iterate on yourself.
Team Training
Your team needs to own this. I'll train them not just on tools, but on AI thinking: how to prompt effectively, when to use AI, and when human judgment is essential.
Measure & Iterate
We'll track metrics that matter: time saved, quality improvements, revenue impact. Then iterate based on real usage data. AI transformation is continuous, not a one-time project.
Investment options
Not sure which fits? That's what the intro call is for. No pressure, just an honest conversation about what might actually help.
Best when:
You want clarity on AI opportunities before committing to implementation
- ✓Workflow analysis & mapping
- ✓High-leverage use case identification
- ✓Prioritized roadmap with ROI estimates
- ✓Tool recommendations
Best when:
You know what you want to build and need hands-on help making it happen
- ✓Complete implementation of 1-2 high-impact use cases
- ✓Weekly strategy & implementation sessions
- ✓Team training & documentation
- ✓Email/Slack support
Best when:
You want ongoing strategic guidance as AI evolves (and it evolves fast)
- ✓Ongoing AI strategy & implementation
- ✓2 sessions per month
- ✓Unlimited messaging access
- ✓Continuous optimization
The calendar is full right now
But always feel free to reach out. I'd love to get to know you and what you're working on. Who knows, there might be room next quarter.
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