Impact Score
8/10
Difficulty
Time Investment
2 hours setup, 2 hours weekly
Description
Apply the Kaizen philosophy of continuous 1% weekly improvements to your conversion funnel. Going.com achieved 104% growth from a single CTA change, while British cycling won Olympic gold through weekly marginal gains. Small improvements compound exponentially over time.
Implementation Guide
KPIs to Track
Conversion rate week-over-week: Target 1-2% improvement
Cumulative conversion lift: Target 15-30% over 12 weeks
Tests completed per month: Target 4-5 tests
Statistical significance rate: Target 70%+ tests reach significance
Customer acquisition cost reduction: Target 15-25% over quarter
Tools Needed
Google Analytics or Mixpanel
Unbounce or VWO
Spreadsheet
A/B test calculator
Business Stage
MVP
Growth
Scale
Industry
SaaS
E-commerce
B2B SaaS
DTC Brands
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