Turn Open Public Registries Into Hyperlocal Subscription Drivers
Impact Score
6/10
Difficulty
Time Investment
2-3 months build, 4 hours weekly
Description
Pipe free public data such as property sales, company filings and tax records into templated local articles, then measure subscriptions per article. Bergens Tidende runs about 12,000 automated articles a year that produce roughly 1,000 subscriptions and 5% of all their article-driven conversions, with one journalist involved. This works in Denmark because CVR, tinglysning and OIS are open and structured.
Implementation Guide
KPIs to Track
Primary: subscriptions per automated article - Target: 1 per 10-15 at steady state
Share of total article-driven conversions from automated content - Target: 3-6%
Conversion rate of editorially enhanced versus raw automated articles
Cost per subscription from the automated channel versus paid acquisition
Month-over-month conversion decay after launch
Tools Needed
Business Stage
Industry
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