Impact Score
7/10
Difficulty
Time Investment
3-4 week campaign, 2-3 weeks prep
Description
Publish an honest financial statement naming the exact member count you need to survive, then run a short campaign arming existing members with personal signup codes. Zetland went from 10,500 to over 14,000 members in one month this way, with no reward offered beyond keeping the thing alive. A later three-week run added 5,781 new members plus 1,738 win-backs.
Implementation Guide
KPIs to Track
Primary: net member growth during campaign - Target: +15-25% in 3-4 weeks
Ambassador activation rate - Target: 1.5-2% of member base
Recruits per converting ambassador - Expect 1-2, plan for a long tail
Campaign cohort 6-month survival versus organic cohort
Post-campaign first-month churn - Expect 1.5x normal, budget for it
Tools Needed
Business Stage
Industry
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