Acquisition
Beginner
Free
Friends-of-Friends Referral Cascade to Reach First 100 Users in 4-6 Weeks
Impact Score
8/10
Difficulty
Time Investment
6-8 hours setup, 5 hours weekly ongoing
Description
Personally invite your immediate network, ask each satisfied user for 2-3 warm introductions, creating a compounding referral cascade. Facebook reached 1,500 users in 24 hours using this approach through Harvard house mailing lists.
Implementation Guide
KPIs to Track
Tier 1 activation rate: Target 70-90%
Referrals per user: Target 2-3 warm intros
Intro-to-signup conversion: Target 40-60%
Time to 100 users: Target 4-6 weeks
Tools Needed
Spreadsheet
Email or messaging app
Referral tracking tool
Business Stage
Idea
MVP
Industry
SaaS
Consumer Tech
Social Apps
Marketplace
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