Impact Score
7/10
Difficulty
Time Investment
3-6 months build, quarterly review
Description
Sell one subscription that unlocks every title you own instead of selling each one separately. Schibsted found that only 13% of subscribers survived their first year and exactly 13% held more than one product, so a second habit is what makes someone stay. Amedia's +Alt bundle reached 16% of all Norwegian subscribers and helped push digital-only to 59% of their subscription income.
Implementation Guide
KPIs to Track
Primary: 12-month retention, single-product versus multi-product cohorts - Target: close the gap by 30-50%
Second-title adoption rate - Target: 30%+ of bundle subscribers reading 2+ titles monthly
Share of digital base migrated to bundle - Target: 50-75% over 2-4 years
ARPU change after migration - Target: +10%
Week-one retention of new bundle users versus control cohort
Tools Needed
Business Stage
Industry
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